Background Information
Herrschners, Inc. is the ‘Controller’ responsible for your personal data (and is referred to as Herrschners, Inc., “we”, “us”, or “our” in this privacy policy).

We have appointed a Data Protection Champion who is responsible for overseeing questions in relation to this privacy policy. If you have questions about this privacy policy please contact us using the details set out below.

Email address: privacy-request@herrschners.com
Telephone number: (800) 441-0838
Website: www.herrschners.com

Physical Address:
Herrschners, INC
Attn: Privacy Advocate
2800 Hoover Ave
Stevens Point, WI 54481
USA

What You Need to Know About the Data We Collect About You
We use third-party companies to provide visitors and customers a personalized experience. We also work alongside third-party companies that provide statistical analysis and marketing assistance, process credit card payments, and supplement the information you provide us in order to give you the best experience, service, and customer support. In all cases where we share your information with third-party services, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.

Third-Party Services
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows.

• Identity Data: includes first name, last name, and title.
• Contact Data: includes address, email address, and telephone numbers.
• Financial Data: includes payment card details.
• Technical Data: includes internet protocol (IP) address, your log-in data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: includes information about how you use our websites and emails.
• Communications Data: includes your communications preferences.

We may also collect, use, and share Aggregated Data. Aggregated Data may be derived from your personal data but is not considered personal data by law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website page. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

How Your Personal Data is Collected
We use different methods to collect data from and about you including:

Direct Interactions:
You may give us your Identity, Contact, and Special Categories of Data by filling in forms or by corresponding with us by mail, email, phone, website, or other methods. This includes personal data you provide when you

• Sign up to receive our emails
• Sign up to receive our catalogs
• Enter into a contest
• Request information to be sent to you
• Complete a survey
• Give us feedback

Automated Technologies or Interactions:
As you interact with our website we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie information below for further details.

Third Parties or Publicly Available Sources:
We may receive personal data about you from various third parties as set out below:

• Technical Data from analytics providers such as Google
• Identity, Contact, and Special Categories of Data from referrers

How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• With your consent
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal or regulatory obligation

Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience and allows us to improve our site. A cookie is a small file of letters and number that we store on your browser. Cookies contain information that is transferred to your computer’s hard drive. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

For more information about the cookies we use, please see the following:

• Strictly necessary cookies:
  These are cookies that are required for the operation of our website. They include, for example, cookies that allow you to log into your account to view your order history.
• Analytical & performance cookies:
  These allow us to recognize and count the number of visitors and see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies:
  These are used to recognize you when you return to our website. This enables us to personalize content for you, greet you by name, and remember your preferences.
• Targeting cookies:
  These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. Please note that third parties (for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical and performance cookies or targeting cookies. Except for essential cookies, all cookies expire after a maximum of 365 days.

Change of Purpose
We will only use your personal data for the purposes of which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

Disclosures of Your Personal Data
We may have to share your personal data with the parties set out below for the purposes set out in the section “How we use your personal data.” We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes in accordance with our instructions.

Data Security
We have put in place appropriate security measure to prevent your personal data from being accidently lost, used or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your persona data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breech and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data; the potential risk of harm from unauthorized use or disclosure of your personal data; the purposes for which we process your personal data and whether we can achieve those purposes through other means; and the applicable legal requirements.

In some circumstances you can ask us to delete your data. See Requesting My Data below. In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Requesting My Data
You may update, correct, or delete the personal data you have provided us by contacting us at privacy-request@herrschners.com or using the form at the bottom of this page. After we have verified your identity, we will provide you with what data we have collected from you as well as confirmation of erasure of your data, if you so choose.

Closing Your Account
To instruct us to close your account, email us at privacy-request@herrschners.com. We will retain information from closed accounts as necessary to comply with legal requirements and our business practices, resolve disputes, and take other actions permitted by law.

California Residents Under the Age of 18 Only:
If you have created an account with Herrschners, Inc., you may request that we remove content or information that you have publicly posted by sending an email message to privacy-request@herrschners.com that includes your mailing address and a detailed description of the content or the information. At our option, we may either remove your personal information or remove all of the content and information.

Social Media Features
Our site may permit you to interact with a third party platform (such as Facebook, Instagram, or Pinterest). Your use of social media features is subject to the Terms of Use for that specific platform.

Law Enforcement and Protection of User Data
To the extent permitted by law, we will disclose your personal information to government authorities or third parties pursuant to a subpoena or other legal request or process. We may also use or disclose your personal data as permitted by law to enforce or protect the rights or property of us, our customers, or our business partners. Information that we disclose this way may become available to others.

Business Transfers and Transitions
We may, in evaluating or engaging in a sale of assets, bankruptcy, merger or other transactions, transfer or assign your personal data, which you agree that we may do so without your further consent.

Residents of the European Union (EU) and European Economic Area (EEA)
We comply with the European Union General Data Protection Regulation (GDPR) and other relevant data protection laws. For GDPR purposes, Herrschners, Inc. is a data “controller,” and you may contact us here:
Email address: privacy-request@herrschners.com
Telephone number: (800) 441-0838
Website: www.herrschners.com

Physical Address:
Herrschners, INC
C/O Data Protection Champion
2800 Hoover Ave
Stevens Point WI 54481
USA

GDPR Corrections, Deletions, and Opt-Out
You can access personal information about you and update or correct it. In some cases, you can also ask us to erase it, restrict or stop processing it, or provide your personal data to you in a “portable” form, if feasible. You may withdraw consent (opt-out) if you have previously consented to a particular use of your personal information, such as receiving emails, by contacting us at privacy-request@herrschners.com or clicking on the unsubscribe link in a promotional email you receive from us.

Herrschners, Inc. websites is intended for general audience and not for use by or targeted to children younger than the age of 13. We do not knowingly collect personal data from children younger than the age of 13, and if we learn that we have, we will delete that information from our active databases.

Herrschners, Inc. will investigate and attempt to resolve complaints and disputes regarding the collection, use, and disclosure of personal information by referencing the privacy principles stated in this Policy. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us.

Further Information
(links will open a new browser window and take you off of the Herrschners.com website).

• All About Cookies.org
• Flash and Adobe’s Privacy Policies
• Future of Privacy Forum
• Opting out of the Network Advertising Initiative
• Opting out of Digital Advertising Alliance