May 2023 Privacy Policy Update

Background Information

Herrschners, Inc. is the ‘Controller’ responsible for your personal data (and is referred to as Herrschners, Inc., “we,” “us,” or “our” in this privacy policy).

We have appointed a Data Protection Champion who is responsible for overseeing questions in relation to this privacy policy. If you have questions about this privacy policy please contact us using the details set out below.

Email address: privacy-request@herrschners.com
Telephone number: (800) 441-0838
Website: www.herrschners.com

Physical Address:
Herrschners, INC
Attn: Privacy Advocate
2800 Hoover Ave
Stevens Point, WI 54481
USA

What You Need to Know About the Data We Collect About You

We share personal information with a third-party marketing partner for commercial purposes. We also collaborate with third-party companies that provide statistical analysis and marketing assistance, process credit card payments, and supplement the information you provide us in order to give you the best experience, service, and customer support. In all cases where we share your information with third-party services, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.

Third-Party Services

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer various kinds of personal data about you, which we have grouped together as follows.

·        Identity Data: includes first name, last name, and title.

·        Contact Data: includes address, email address, telephone numbers, and SMS messaging preferences.

·        Financial Data: includes payment card details.

·        Technical Data: includes internet protocol (IP) address, your log-in data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

·        Usage Data: includes information about how you use our websites, emails, and SMS marketing messages.

·        Communications Data: includes your communications preferences.

We may also collect, use, and share Aggregated Data. Aggregated Data may be derived from your personal data but is not considered personal data by law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website page. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

How Your Personal Data is Collected

We use different methods to collect data from and about you including:

Direct Interactions:

You may give us your Identity, Contact, and Special Categories of Data by filling in forms or by corresponding with us by mail, email, phone, website, or other methods. This includes personal data you provide when you:

·        Sign up to receive our emails

·        Sign up to receive our catalogs

·        Enter into a contest

·        Request information to be sent to you

·        Complete a survey

·        Give us feedback

·        Provide your SMS messaging preferences

Automated Technologies or Interactions:

As you interact with our website we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie information below for further details.

Third Parties or Publicly Available Sources:

We may receive personal data about you from various third parties, including SMS providers, as set out below:

·        Technical Data from analytics providers such as Google

·        Identity, Contact, and Special Categories of Data from referrers

·        Personal Data from SMS providers

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

·        With your consent, such as when you opt-in to receive SMS messages from us

·        Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests

·        Where we need to comply with a legal or regulatory obligation

We may use your personal data to send you promotional SMS messages, subject to your consent. If you provide us with your mobile phone number and opt-in to receive SMS messages from us, we may send you marketing messages about our products or services. You can opt-out of receiving marketing messages from us at any time by replying to the message with the word "STOP" or by contacting us directly.

We may also use your personal data to improve our products and services, to analyze how our website is used, and to personalize your experience on our website. We may combine your personal data with data we receive from third parties to help us understand your preferences and provide you with more relevant products and services.

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will take reasonable steps to ensure that your personal data is accurate and up-to-date. If you would like to access, correct, or delete your personal data, please contact us using the details provided below.

We may share your personal data with trusted third parties who perform services on our behalf, such as SMS providers, analytics providers, third party marketing partners for commercial purposes, and payment processors. We will only share your personal data to the extent necessary for these third parties to perform their services. We may also share your personal data if we are required to do so by law or if we believe that such action is necessary to protect and defend our rights or property or the rights or property of others.  If you would like to opt-out of sharing personal information, email us at privacy-request@herrschners.com.

We take the security of your personal data seriously and have implemented reasonable measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your personal data.

If you have any questions or concerns about our privacy practices or would like to exercise your rights under applicable privacy laws, please contact us at [contact details].

Cookies and SMS Privacy Compliance

Our website uses cookies and SMS to provide you with a better experience and improve our services. We are committed to protecting your privacy and ensuring that your personal data is processed in accordance with applicable laws and regulations.

Cookies:

We use cookies to distinguish you from other users of our website. Cookies are small files of letters and numbers that are stored on your browser or device. Cookies contain information that is transferred to your computer's hard drive. We use cookies to provide you with a valuable experience and to improve our website. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. However, please note that if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

We use the following types of cookies:

Strictly necessary cookies:

These cookies are required for the operation of our website. They include cookies that allow you to log into your account to view your order history.

Analytical and performance cookies:

These cookies help us to recognize and count the number of visitors and see how visitors move around our website when they are using it. This helps us to improve the way our website works and ensure that users are finding what they are looking for easily.

Functionality cookies:

These cookies are used to recognize you when you return to our website. This enables us to personalize content for you, greet you by name, and remember your preferences.

Targeting cookies:

These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

SMS:

We may use SMS as a marketing channel to provide you with information about our products and services. If you have provided us with your mobile phone number, we may send you SMS messages about our products and services. You can opt-out of receiving SMS messages from us at any time by following the opt-out instructions in the SMS message. Please note that even if you opt-out of receiving SMS messages, we may still send you transactional or service-related messages, such as account status updates or responses to your inquiries.

We will only use your personal data for SMS marketing when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

With your consent

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests

Where we need to comply with a legal or regulatory obligation

We are committed to protecting your privacy and ensuring that your personal data is processed in accordance with applicable laws and regulations.

SMS Privacy Compliance:

We may also use your personal data to send you marketing messages via SMS or text message, but only if we have obtained your prior consent to do so. You can opt-out of receiving SMS marketing messages at any time by following the instructions provided in the message or by contacting us at privacy-request@herrschners.com.

Herrschners uses cookies to collect information around abandoned shopping carts. A cart is considered abandoned within one hour of inactivity/lack of purchase. Once the cart is considered abandoned, an SMS message will be sent as a reminder.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the section “How we use your personal data.” We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes in accordance with our instructions.

Data Security

We have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including inter alia, as appropriate: access controls, secure servers, firewalls, intrusion detection, monitoring, and regular security assessments.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data; the potential risk of harm from unauthorized use or disclosure of your personal data; the purposes for which we process your personal data and whether we can achieve those purposes through other means; and the applicable legal requirements.

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Requesting My Data

You may update, correct, or delete the personal data you have provided us by contacting us at privacy-request@herrschners.com or using the form at the bottom of this page. After we have verified your identity, we will provide you with what data we have collected from you as well as confirmation of erasure of your data, if you so choose. If you have provided your personal data for marketing purposes, you can also request that we provide you with a copy of that personal data in a structured, commonly used, and machine-readable format, or that we transmit that data directly to another controller, where technically feasible.

Closing Your Account

To instruct us to close your account while complying with necessary SMS privacy regulations, please send an email to privacy-request@herrschners.com. Please note that we will retain information from closed accounts as necessary to comply with legal requirements and our business practices, resolve disputes, and take other actions permitted by law.

For California residents under the age of 18, if you have created an account with Herrschners, Inc., you may request that we remove content or information that you have publicly posted by sending an email message to privacy-request@herrschners.com that includes your mailing address and a detailed description of the content or the information. At our option, we may either remove your personal information or remove all the content and information.

If you choose to interact with a third-party platform, such as Facebook, Instagram, or Pinterest, via our site, please be aware that your use of social media features is subject to the Terms of Use for that specific platform.

 

To the extent permitted by law, we will disclose your personal information to government authorities or third parties pursuant to a subpoena or other legal request or process. We may also use or disclose your personal data as permitted by law to enforce or protect the rights or property of us, our customers, or our business partners. Please note that information that we disclose this way may become available to others.

In the event of a sale of assets, bankruptcy, merger, or other business transactions, we may transfer or assign your personal data without your further consent.

For residents of the European Union (EU) and European Economic Area (EEA), we comply with the European Union General Data Protection Regulation (GDPR) and other relevant data protection laws. Herrschners, Inc. is a data "controller" for GDPR purposes, and you may contact us via the following methods:

Email address: privacy-request@herrschners.com

Telephone number: (800) 441-0838

Website: www.herrschners.com

Physical Address: Herrschners, INC, C/O Data Protection Champion, 2800 Hoover Ave, Stevens Point WI 54481, USA

You can access personal information about yourself and update or correct it. In some cases, you can also ask us to erase it, restrict or stop processing it, or provide your personal data to you in a "portable" form, if feasible. If you have previously consented to a particular use of your personal information, such as receiving emails, you may withdraw your consent (opt-out) by contacting us at privacy-request@herrschners.com or by clicking on the unsubscribe link in a promotional email you receive from us.

Our websites are intended for general audiences and not for use by or targeted to children younger than the age of 13. We do not knowingly collect personal data from children younger than the age of thirteen, and if we learn that we have, we will delete that information from our active databases.

We will investigate and attempt to resolve complaints and disputes regarding the collection, use, and disclosure of personal information by referencing the privacy principles stated in this Policy. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us.